2011: Audiences and Engagement

Announced 8 May 2012

Spitalfields Music: Buy One, Donate One

The jury was struck by the perfect simplicity of Spitalfields Music’s Buy One Donate One ticket scheme. This encourages regular audiences to play a part in enabling others in the community to attend. Buy One Donate One ingeniously adds value to the experience of both new and existing audiences; it engages imaginatively with a widening festival constituency and creates a model for other organisations.

Other Shortlisted Nominations in the Category

BBC Proms - Horrible Histories Prom

Audiences and Engagement Jury

Judith Ackrill (Chair)
Joanna Baker
Sarah Gee
Toby Smith
Claire Whitaker