Announced 8 May 2012
Spitalfields Music: Buy One, Donate One
The jury was struck by the perfect simplicity of Spitalfields Music’s Buy One Donate One ticket scheme. This encourages regular audiences to play a part in enabling others in the community to attend. Buy One Donate One ingeniously adds value to the experience of both new and existing audiences; it engages imaginatively with a widening festival constituency and creates a model for other organisations.
Other Shortlisted Nominations in the Category
Audiences and Engagement Jury
Judith Ackrill (Chair)