We discontinued this category from 2019 on the conviction that all of us in classical music should be committed to audience development. Now all nominees across all categories are considered and commended for what they do on this front.

2018 Classically Yours - Orchestras Live in partnership with East Riding of Yorkshire Council
2017 Memorial Ground - East Neuk Festival, in collaboration with 14-18 NOW
2016 Multi-Story
2015 iOrchestra - Philharmonia
2014 Britten Pears Foundation: Britten 100
2013 Universe of Sound - Philharmonia
2012 Buy One, Donate One - Spitalfields Music

Prior to 2012, this category was known as Audience Development.

2011 English National Opera
2010 Re-rite - Philharmonia Orchestra
2009 My Secret Heart - Streetwise Opera:
2008 La traviata - Birmingham Opera Company
2007 East Neuk Festival
2006 Connectors - London Sinfonietta
2005 Shropshire Tours - Birmingham Contemporary Music Group
2004 Operatunity - Channel 4
2003 Joanna MacGregor - pianist
2002 Birmingham Opera Company
2001 Glyndebourne